![]() Now the company wants to fix that misperception.įrom a messaging standpoint, the centerpiece of this effort is a new variant of the Zoom logo. ![]() “Because of many years of hard work, and also the pandemic crisis, understand that Zoom is a great company that truly helps people connect.” Still, he adds that Zoom has many happy users who think of it solely as a videoconferencing service. “The good news is, the trust is already there,” says Yuan, in a rare interview we conducted via-what else?-a Zoom call. The chat service’s rebranding is part of a larger Zoom initiative to convey all the communications problems its software can solve. Then there’s Zoom Chat, a Slack-like business messaging tool-which, as of today, is being renamed Zoom Team Chat to emphasize that it’s not just for use within video calls. Zoom Phone, launched in 2018, is a cloud-based replacement for old-school desk phones. Zoom might have a symbiotic relationship with online meetings, but that doesn’t mean it’s a one-trick pony. Way back in 2014, for instance, the company introduced ZoomPresence, a video collaboration service for conference rooms today, under the name Zoom Rooms, it offers everything from a virtual receptionist to the ability to reserve a desk. Thanks to its bacon-saving ubiquity during the COVID-19 pandemic, Zoom really is in the rarefied company of Google and Photoshop-products so synonymous with their categories that they’ve transcended mere nounhood. ![]() That’s Eric Yuan, the founder and CEO of Zoom, speaking-and a moment later, he retracts the claim: “I guess that’s too strong.” But he was right the first time. ![]()
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